Medical Market Research in Mexico

Medical Market Research in Mexico

Conducting qualitative research in Mexico City is very much like doing the same work in the US – except that it is more difficult to get doctors to come to a focus group facility. A good plan is to schedule as many respondents as possible for just one or two days, and expect to travel around the city visiting other physicians at their offices or at the hospital. On a recent trip, our quota of 14 respondents was achieved in four days, which included only one day in the focus group facility.

Some physicians can speak English, but it would not be wise to plan to conduct interviews in English.

Mexico City is among the largest cities in the world, with over 18 million in population. No other city in Mexico exceeds 4 million in population, and so it is common to focus qualitative research only in the capital city.

If you are bringing prototypes of medical products into Mexico, plan ahead and be sure you will be allowed to do this. Products that have medical applications may be held up, or rejected and sent back, by the Mexican authorities.

Large focus group rooms like this one in Mexico City are rare outside the US. This is one location of Interface Mercadologica.

Large focus group rooms like this one in Mexico City are rare outside the US. This is one location of Interface Mercadologica.



Mexican breakfast behind the glass for an early-morning interview.

Mexican breakfast behind the glass for an early-morning interview.

Translators in Mexico City.

Translators in Mexico City.


Travel Tips: Mexico

  • The unit of Mexican currency is the peso, which is worth about 5 US cents in late 2016. If you want to have about US$100 with you in Mexico, go to an ATM and check out 2,000 pesos. Here is a website that shows the current value of 1 peso, and how that value has varied in recent months.
  • Mexico City is in the same time zone as Chicago. Mexico has a summer time change, at roughly the same time as the change in the US. Here is a website that will show you what time it is right now in Mexico City.
  • Electrical outlets in Mexico will accept plugs on appliances from the US, without an adapter.
  • Mexico City is among the places where you will be warned about the danger of crime. However, in the areas where I worked and stayed, I could not detect any level or type of threat that would make it different from any large city in the US.