InforMedix Sales & Marketing Insights: India

Sales & Marketing Insights: India

In 2017, InforMedix will offer for sales/marketing professionals a series of reports and seminars which give new insights into the purchase-decision process for medical devices in India.

This information is continually updated, and is drawn from in-depth interviews with buyers, clinicians, and other decision-makers at healthcare facilities in selected regions of India.

If you do not see the content you are looking for, please contact InforMedix with your requests.

Sales and Marketing Insights:
Selling and Supporting Medical Technology in India

This report is for marketers, sales managers, and strategists who need to know the inner workings of the medical device selling/buying process in India.

It is designed for companies making their first entry into this complex market, those who want to avoid common mis-steps in setting up a distributor network, and managers who want an independently collected and verified description of how the relationships, the influences, and the transactions needed to work in this country.

  • Whom do you need to contact?
  • What do they need to hear?
  • Why would they buy from you instead of their trusted domestic vendors?
  • Sales and marketing practices that work in the local market.

     See Table of Contents →
IN101: Selling and Supporting Medical Technology / India, PDF, 150 pages

Sales and Marketing Insights:
Customer ViewPoint: How is Each Vendor Performing in India

This report is for medical device and equipment companies which are already established in the Indian medical devices market. “Customer ViewPoint” tracks your progress — and the progress of your competitors — by reporting on alignment between your sales and marketing activities and the underlying needs of buyers, clinicians, and administrators.

This report includes direct quotations taken from in-person interviews with decision-makers, and tracks the numerical Customer Support Index for each vendor through time.

  • What do customers in each country say about your distributor’s performance?
  • What is your company’s Customer Support Index relative to your competitors?
  • What do buyers and end-users want from foreign manufacturers?
  • Sales and marketing practices that are working best in the local market.

     See Report Details →
IN102: Customer ViewPoint / India, PDF, 150 pages

Sales and Marketing Insights:
India’s Public and Private Hospitals

This is a 1-hour presentation for sales organizations and distributor networks who want a deeper understanding of how India’s public and private hospitals make vendor selection decisions — how these two groups are similar, and how they differ. Based on interviews with purchasing managers, physicians, and administrators in hospitals in India’s major cities.

IN201: India’s Public and Private Hospitals. 60-minute Seminar/Webinar, live with Q&A

Sales and Marketing Insights:
India’s Midsize-City Hospital Industry

Lucknow, Kanpur, Nagpur, Visakhapatnam, Indore, Thane. Easy access to the megacities of New Delhi and Mumbai leaves mid-size Indian cities without as much sales focus, and without as much competition for manufacturers of medical devices, supplies and equipment.

This is a 1-hour presentation for sales organizations and distributor networks who need to reach beyond the major cities of India. Decision-makers at these facilities use different criteria, and select among different vendors, when buying medical supplies, devices, and equipment. This presentation clarifies useful strategies and tactics.

IN202: India’s Midsize-City Hospital Industry. 60-minute Seminar/Webinar, live with Q&A

Market Measurements:
Supplies and Equipment, Market Size and Share Measurements

Data tables and informative graphics are based on a market survey (updated periodically) and provide estimates of unit sales and installed base for key categories of medical supplies and equipment in India.

Graphic and narrative reporting includes counts and percentages, presented in total and subdivided by type of facility.

  • Major Diagnostic Imaging Modalities
  • Laboratory Diagnostic Instrumentation and Automation Systems
  • Critical Care Monitors and Infusion Systems, Pharmacy Automation
  • Surgical Instruments, Laparoscopic Instruments, Orthopaedic Implants

     See Table of Contents →
IN301: Supplies and Equipment, Market Size and Share Measurements, India, PDF, Each 90 pages

Market Measurements:
Procedure Volume, Market Size Measurements

Data tables and informative graphics are based on a market survey (updated periodically) and provide estimates of surgical, diagnostic, EP and catheterization procedures in India.

Graphic and narrative reporting includes counts and percentages, presented in total and subdivided by type of facility.

  • Major Diagnostic Imaging Modalities
  • Laboratory Diagnostic Testing
  • Electrophysiology Procedures
  • Key Surgical Procedures
  • Cardiac Catheterization Procedures

     See Table of Contents →
IN302: Procedure Volume, Market Size Measurements, India, PDF, Each 50 pages

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Driving through Delhi.

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