InforMedix Sales & Marketing Insights: China

Sales & Marketing Insights: China

In 2017, InforMedix will offer for sales/marketing professionals a series of reports and seminars which give new insights into the purchase-decision process for medical devices in China.

This information is continually updated, and is drawn from in-depth interviews with buyers, clinicians, and other decision-makers at healthcare facilities in selected regions of China.

If you do not see the content you are looking for, please contact InforMedix with your requests.

Sales and Marketing Insights:
Selling and Supporting Medical Technology in China

This report is for marketers, sales managers, and strategists who need to know the inner workings of the medical device selling/buying process in China.

It is designed for companies making their first entry into this complex market, those who want to avoid common mis-steps in setting up a distributor network, and managers who want an independently collected and verified description of how the relationships, the influences, and the transactions needed to work in this country.

  • Whom do you need to contact?
  • What do they need to hear?
  • Why would they buy from you instead of their trusted domestic vendors?
  • Sales and marketing practices that work in the local market.

     See Table of Contents →
CH101: Selling and Supporting Medical Technology / China, PDF, 150 pages

Sales and Marketing Insights:
Customer ViewPoint: How is Each Vendor Performing in China

This report is for medical device and equipment companies which are already established in the Chinese market. “Customer ViewPoint” tracks your progress — and the progress of your competitors — by reporting on alignment between your sales and marketing activities and the underlying needs of buyers, clinicians, and administrators.

This report includes direct quotations taken from in-person interviews with decision-makers, and tracks the numerical Customer Support Index for each vendor through time.

  • What do customers in each country say about your distributor’s performance?
  • What is your company’s Customer Support Index relative to your competitors?
  • What do buyers and end-users want from foreign manufacturers?
  • Sales and marketing practices that are working best in the local market.

     See Report Details →
CH102: Customer ViewPoint / China, PDF, 150 pages

Sales and Marketing Insights:
China’s Tier III Hospitals

This is a 1-hour presentation for sales organizations and distributor networks who want a deeper understanding of how China’s largest medical centers make vendor selection decisions. Based on interviews with purchasing managers, physicians, and administrators in China’s Tier III hospitals.

CH201: China’s Tier III Hospitals. 60-minute Seminar/Webinar, live with Q&A

Sales and Marketing Insights:
China’s Tier II and Outlying Medical Centers

This is a 1-hour presentation for sales organizations and distributor networks who need to reach beyond the megacities, and penetrate sales channels in Tier II hospitals in China. Decision-makers at these facilities use different criteria, and select among different vendors, when buying medical supplies, devices, and equipment. This presentation clarifies useful strategies and tactics.

CH202: China’s Tier II and Outlying Medical Centers, 60-minute Seminar/Webinar, live with Q&A

Market Measurements:
Supplies and Equipment, Market Size and Share Measurements

Data tables and informative graphics are based on a market survey (updated periodically) and provide estimates of unit sales and installed base for key categories of medical supplies and equipment in China.

Graphic and narrative reporting includes counts and percentages, presented in total and subdivided by type of facility.

  • Major Diagnostic Imaging Modalities
  • Laboratory Diagnostic Instrumentation and Automation Systems
  • Critical Care Monitors and Infusion Systems, Pharmacy Automation
  • Surgical Instruments, Laparoscopic Instruments, Orthopaedic Implants

     See Table of Contents →
CH301: Supplies and Equipment, Market Size and Share Measurements, China, PDF, Each 90 pages

Market Measurements:
Procedure Volume, Market Size Measurements

Data tables and informative graphics are based on a market survey (updated periodically) and provide estimates of surgical, diagnostic, EP and catheterization procedures in China.

Graphic and narrative reporting includes counts and percentages, presented in total and subdivided by type of facility.

  • Major Diagnostic Imaging Modalities
  • Laboratory Diagnostic Testing
  • Electrophysiology Procedures
  • Key Surgical Procedures
  • Cardiac Catheterization Procedures

     See Table of Contents →
CH302: Procedure Volume, Market Size Measurements, China, PDF, Each 50 pages

Beijing
Beijing

Guangzhou
Guangzhou

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